Culture and hospitality. A conversation with Giancarlo Dall’Ara


The conversation highlights the features of a new

and  original  Italian  model  of  hospitality:  the

Albergo  Diffuso  (Widespread  Hotel).  Giancarlo

Dall’Ara,  professor  of  Tourism  Marketing  and

founder of the National Association of Widespread

Hotels,  illustrates  this  new  “reception  culture”,

grounded  on  some  basic  assumptions:  no  new

buildings,  integration  with  place  identity,  genuine

experience, presence of a hosting community living

in the place, preserved environment.

GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
Palazzo Maffei - 47866 Sant'Agata Feltria (RN)
tel. 0541 929777, fax 0541 929744 e-mail:
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