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• 23/08/2024 - Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages
• 12/08/2024 - Intelligenza Artificiale, in quanti la utilizzano?
• 31/07/2024 - Che sia il caso di affrontare il turismo come merita?
• 29/07/2024 - L’identikit degli italiani in visita ai musei

• 04/11/2023 - Ecco di cosa mi occupo
• 07/02/2023 - Intervista a Giancarlo Dall’Ara
• 26/08/2022 - Albergo Diffuso: un e-book gratuito
• 01/06/2022 - Scenario dell’albergo diffuso in Italia e nel mondo

Un futuro innovativo e sostenibile

“Di recente Giancarlo Dall’Ara, presidente dell’Associazione Alberghi Diffusi d’Italia, ha citato alcune parole di Giorgio Armani in un suo tweet: “Penso che siamo all’anno zero del #turismo: l’anno del cambiamento nel quale dobbiamo ripensare alcuni capitoli fondamentali come l’aumento della qualità di strutture e servizi“[1].

È una tematica che abbiamo trattato in uno dei nostri articoli precedenti (Hospitality: verso un futuro innovativo ed ecosostenibile) in cui ci siamo focalizzati in particolare su tre parole chiave: qualità, sostenibilità e formazione professionale. Questi tre principi vengono incorporati all’interno del concetto di albergo diffuso. Vediamo perché.

Che cosa si intende per albergo diffuso e com’è nato[2]?

L’idea iniziale ha avuto origine in Carnia, territorio appartenente alla regione del Friuli-Venezia Giulia, a seguito del terremoto del 6 maggio 1976 che distrusse l’intera zona. Dal momento che molti cittadini abbandonarono le città colpite dal terremoto, si creò una necessità di valorizzare a fini turistici case e borghi disabitati.

Nel 1982, Giancarlo Dall’Ara, esperto di marketing del turismo, venne chiamato per una consulenza e iniziò a ideare una forma di albergo diffuso, metodo sostenibile e ben organizzato per salvare e valorizzare questi luoghi attraverso il turismo.”

Tratto dall’articolo di Francesca Capece: