An Opportunity to Promote Sustainable Tourism

RisiAlbania organized a Webinar on ‘Tourism after COVID19: An Opportunity to Promote Sustainable Tourism’

On 14th May 2020, RisiAlbania hosted a Webinar where guest speakers Prof. Giancarlo Dall’Ara, President of Alberghi Difussi Association, and Dr. Brunilda Liçaj from ‘Aleksandër Moisiu’ University of Durrës, presented strategies for the Albanian tourism sector to cope with COVID-19.

Prof. Dall’Ara gave an overview of the tourism sector in Italy: it contributes 12-13% to the country’s GDP and has created 4 million jobs. Given COVID-19 restrictions and the effect the pandemic has had on tourism patterns, 50% of Italian tourists will choose to go on holidays within short driving distances. As the Professor explained, “in order to make villages and small destinations attractive, public and private actors need to collaborate to organize a credible offer”.

GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
Palazzo Maffei - 47866 Sant'Agata Feltria (RN)
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