China’s tourism takes on a new direction

Improved Perceptions for Outbound Destinations
Except for Hong Kong, travellers’ perceptions of outbound destinations as being “unsafe” have decreased across the board, with increasing numbers categorizing the destinations either as “safe” or “unsure”.
Japan saw the most significant increase in safety perception. Even the US has seen an improvement, with 7% categorizing it as “safe,” compared to 69% as “unsafe.” Just six months earlier, 87% saw the US as “unsafe”. As in previous surveys, Singapore was ranked as the safest destination beyond Greater China.
GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
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