CREATED IN ITALY BY GIANCARLO DALL’ARA, THE ‘ALBERGO DIFFUSO’ PROVIDES UNIQUE OPPORTUNITIES
The Scattered Hotel Model Could Revitalize Tourism
CREATED IN ITALY BY GIANCARLO DALL’ARA, THE ‘ALBERGO DIFFUSO’ PROVIDES UNIQUE INTERNATIONAL OPPORTUNITIES FOR HOSPITALITY TODAY
magine a guest on holiday. They wake up in their hotel room, but instead of opening their eyes in a standard suite, they’re in a charmingly old stone castle, or maybe in a warmly decorated cabin. Their room is at the intersection of magically unique and comfortably modern, where they have all the amenities they need. They have their own privacy and feel at home, getting to experience authenticity and hidden gems. Meanwhile, their friend is staying in a similar room just down the street, and they’re about to meet for breakfast. They both know that reception is just a phone call and a couple minutes away, and, when they look outside, there’s a stunning view from their small town, maybe perched in the mountains, maybe facing the sea. Behind the scenes, their presence has brought new life to their surroundings.
This is the Albergo Diffuso, created by Italian professor Giancarlo Dall’Ara. Loosely translated as ‘scattered hotel,’ it falls at the intersection of various industry needs. And while its name and the concepts behind them are definitely Italian, it can – and, indeed, has – been successfully adapted to various countries. What’s more, while it’s well-established, it’s resurging this year with a promise to be an adaptable Covid and post-pandemic model.