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• 23/08/2024 - Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages
• 12/08/2024 - Intelligenza Artificiale, in quanti la utilizzano?
• 31/07/2024 - Che sia il caso di affrontare il turismo come merita?
• 29/07/2024 - L’identikit degli italiani in visita ai musei

• 04/11/2023 - Ecco di cosa mi occupo
• 07/02/2023 - Intervista a Giancarlo Dall’Ara
• 26/08/2022 - Albergo Diffuso: un e-book gratuito
• 01/06/2022 - Scenario dell’albergo diffuso in Italia e nel mondo

Il ruolo degli uffici informazione nel turismo post Covid

Quale sarà il ruolo degli uffici informazione nel turismo post-Covid?

Gli Iat sono i grandi assenti nel dibattito sulla crisi del turismo e le previsioni sul futuro.

Tutti parlano della necessità di ripensare il turismo per il post-Covid, ma – eccezioni a parte- chi parla di “ripensare” al ruolo degli uffici informazione? O chi parla di “nuova partenza” a proposito di IAT?

Sbaglierò, ma mi sembra che si preferisca pensare che per gli IAT non debba cambiare niente: gli uffici dovranno ripartire restando uguali a come erano prima.

Eppure se c’era un settore fragile già prima del Covid, era quello degli iAT, che a maggior ragione ora richiederebbe di essere rivisto in profondità, nei compiti, nell’organizzazione e negli obiettivi.

Tra gli amici che mi seguono su questo spazio più di qualcuno gestisce gli uffici informazione non solo con passione, ma anche con progettualità e idee nuove. Spetta a loro rimarcare l’importanza dell’accoglienza “istituzionale” e delle informazioni “super partes”, nello sviluppo del turismo del futuro. Le Istituzioni non possono trascurare l’importanza di luoghi di informazioni ufficiali (offline e online) soprattutto in una situazione nella quale il bisogno di fonti di informazioni trasparenti e certe, è particolarmente sentito da tutti.

E spetta ai vertici del turismo, e ora, finalmente, al nuovo Ministero, affrontare con coraggio un tema non più rinviabile.

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