Intervista a Giancarlo Dall’Ara su The Wall Street Journal

TIME TO ADD another term to your “where should I stay” vocabulary: albergo diffuso. In Italian, it means “scattered hotels,” an idea hotel marketer Giancarlo Dall’Ara conceived in the early 1980s to preserve or revive small villages in Italy. Proprietors refurbish accommodations, typically spread throughout the town, as short-term rentals, letting travelers embed themselves in the community and locals benefit from the revitalization taking place.

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GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
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