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ULTIME NOTIZIE:

• 23/08/2024 - Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages
• 12/08/2024 - Intelligenza Artificiale, in quanti la utilizzano?
• 31/07/2024 - Che sia il caso di affrontare il turismo come merita?
• 29/07/2024 - L’identikit degli italiani in visita ai musei

• 04/11/2023 - Ecco di cosa mi occupo
• 07/02/2023 - Intervista a Giancarlo Dall’Ara
• 26/08/2022 - Albergo Diffuso: un e-book gratuito
• 01/06/2022 - Scenario dell’albergo diffuso in Italia e nel mondo

Testi e Pubblicazioni Completo

Testi di approfondimento scientifico nell’ambito del marketing turistico

	Turismi, mercati, sistema agenziale e distributivo, marketing d’impresa
	Il marketing passaparola nel turismo.
	Quindici anni di “farfalla” l’esperienza dell’APT del Trentino
	Linee guida di promozione turistica 2003
	L’offerta turistica in provincia di Savona” Scelte, strategie e progetti
	“La storia dell’industria turistica riminese vista attraverso 50 anni di strategie” F. Angeli, Milano 2002
	“Le nuove frontiere del marketing applicato al turismo”, F. Angeli, Milano 2002
	“Comunicazione e marketing”, F. Angeli, Milano 2000
	“Modelli originali di ospitalità nelle piccole e medie imprese turistiche”, F. Angeli, Milano, 1999 (co-autore)
	“La formazione continua per le piccole e medie imprese turistiche”, Franco Angeli Editore, Milano, 1998 (co-autore)
	“Perché le persone vanno in vacanza?”, (3 edizioni) Franco Angeli Editore, Milano, 1990
	“Comunicazione e Tecnica pubblicitaria nel Turismo”, Franco Angeli Editore, Milano, 1989 (7 edizioni)
	“Quality in Tourism Small and Medium Enterprises”, C. Tour Group “TOURISM”
	“Il Sistema turistico ovvero l’Ospitalità commercializzata”, Rimini, 1986 (co-autore)

Ricerche sul mercato turistico (pubblicate)

Manuali e testi di marketing per operatori del settore turistico

“Manuale di Marketing per la Bassa Stagione”, Guaraldi Editore, Rimini 1993 “Fiere e Workshop Turistici”, Franco Angeli Editore, Milano 1993 (co-autore) “Clienti e ospiti. Come comunicare”, Guaraldi Editore, Rimini 1994 “Almanacco Turistico”, Modena 1997 “Manuale di marketing per la Pmi turistica”, Regione E.Romagna, Iscom E.R., Irecoop E.R., Rimini, 2000 (co-autore) “Marketing turistico per prolungare la stagione” Venezia 2002

 CD-ROM

	“Manuale di Marketing per la Piccola Media Impresa Turistica”
	“Il turismo Culturale in Emilia Romagna” (co-autore)
	“Tourism Marketing” (co-autore)